Rule changes have been a topic of much discussion over the past 18 months - but who would have thought of changing the ball?

Forget your ELVs and everything else, according to the founder of SIM Rugby, Bob Babbington, the traditional ball should be replaced by… a SIM card!

England players including Mike Tindall, Riki Flutey and Steve Borthwick have already given it the thumbs up in a promotion to raise awareness of O2’s Pay & Go free SIM offers.

Founder Babbington said: “I don’t believe this spells the end of ball rugby, any more than television spelled the end of radio - even though it was clearly better. Like TV and radio, I believe sim rugby and ball rugby can happily co-exist alongside each other. So if you want some excitement, follow the new game on my website -I guarantee, you have never seen anything like it. Well, it’s quite like normal rugby, but you know what I mean.”

There’s even a microsite at www.simrugby.co.uk to help support the growth of SIM rugby.

The promotion will feature at Twickenham on matchdays during the forthcoming Investec Challenge Series in November.

Alistair Johnston, Head of Online at O2, said: “This is a great example of how we can leverage our England Rugby sponsorship to support current propositions we have in the market.

“SIM Rugby injects some fun into the free SIMs campaign which is also supported by TV and print advertising.”

Tags: bob babbington, elvs, england, mike tindall, O2, riki flutey, sim rugby, steve borthwick

This entry was posted on Thursday, October 22nd, 2009 at 5:03 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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